- ABOUT TRI-MAINE -
Established in March, 2006, Tri-Maine Productions is the venture of Will Thomas, an experienced triathlete and race director, with years working to promote endurance athletics in Northern New England.
Tri-Maine Productions is an experientially-based, entreprenuerial company based out of Portland, ME. It was formed in response to the growing demand for high-quality multisport events in Maine and beyond. Tri-Maine Productions owns and/or manages a number of race properties, ranging in scope from local road races to highly complex triathlons with hundreds of competitors. Annually, Tri-Maine events attract over 10,000 athletes, 500 volunteers, and thousands of spectators.
Tri-Maine is also contracted to support and develop races for other organizations. During the course of the year, Tri-Maine staff will be involved in over 25 events throughout the US.
Tri-Maine Productions maintains a strong commitment to three core principles: Community, Sustainability, and Quality. These principles are reflected in every Tri-Maine event, as well as in the caliber of the staff. Tri-Maine is highly selective in terms of the properties it maintains, and the projects it undertakes. If you have an idea or would like to submit an event concept, please contact us. We are happy to discuss new opportunities.
The Lobsterman Triathlon - In 2005, the Lobsterman Triathlon was dead, after the founder decided not to continue producing it. Seizing the opportunity, Tri-Maine re-banded and re-launched the race in less than a year. In 2006, it attracted 400 competitiors. In 2009, the Lobsterman will be nationally recognized as a premier destination race, filling to capacity with 800+ competitors. It brings economic stimulation to the Town of Freeport at a slow time of the year and is a truly community-oriented race. Tri-Maine owns the Lobsterman Triathlon.
Tri For A Cure - In 2007, Tri-Maine was approached by the Maine Cancer Foundation with the concept of an all-women's triathlon. Working together, they launched Tri For A Cure in August 2008. Although it was a highly complex event in a densely-populated area, it attracted over 400 participants and become one of the most successful fundraisers in Maine Cancer Foundation's history, generating over $250,000 in proceeds. In 2011, The race sold out in 30 minutes with 1,100 participants and raised over $1.1 Million. Approximately 5,000 spectators attended the event, creating unique logistical and safety challenges. Working with multiple municipalities, the host venue, and the Maine Cancer Foundation, Tri-Maine developed and executed a crowd-control program that maximized spectator viewing options, and minimized potential problems.
Tri-Maine conttinues to manage the logistics and operations for the event, which continues to be at the forefront of fundraising and all-women's races. www.mainetriforacure.org
Revolution3 Triathlon - In early 2011, Tri-Maine was contacted by Revoluton3, a national, top-tier triathlon series, looking for a new venue in the Northeast. Specifically, they need a location that offered world-class half-iron distance swimming, cycling, and running routes; accommodations and dining options for 1,200+ athletes; and a fun, family-friendly atmosphere - all within two hours of a major metropolitan center. After a month of scouting, we recommended Old Orchard Beach, ME as the best option. Within two months, we had secured the necessary permits, developed the routes, and opened registration. Tri-Maine was the Local Event Management team and oversaw the logistics/operations for the inaugural Rev3 Maine at Old Orchard Beach, which was successfully held in August 2012. www.rev3tri.com
- OUR TEAM -
Will Thomas - Founder / New Business / Big Picture Guy
Will is the founder and president of Willpower Enterprises LLC, a cutting-edge marketing and production company with holdings in a number of industries related to mass-participatory sports, including Tri-Maine Productions. Willpower Enterprises represents the next-generation of the consumer experience - one that seamlessly fuses brands, communities, sustainability, charities, and culture in effective and exciting ways through sports and entertainment.
Will has an extensive background in event management that has spanned over a decade and 80+ races. An entrepreneur at heart, Will's career began when he organized the first PolarBear Triathlon as a senior at Bowdoin College in 2003. Under his direction, the PolarBear has grown from a grass-roots race of 75 participants to a highly complex event with over 550 athletes, 150 volunteers and two races happening simultaneously. Will graduated from Bowdoin with a double major in Government and Religion and a minor in Economics and entered the world of professional race management at age 22. Since then, he has been involved in many races throughout the US, and held every role from Event Director to grunt laborer. Regardless of his job, Will never tires of the adrenaline-filled world of racing.
Beyond event management, Will has been a consulant to many top-tier brands, including Red Bull, Chipotle, lululemon, Stonyfield, City Sports, Men's Health, Merrell, Runkeeper, Jeep, Sugarloaf, Sunday River, Life is good, Muscle Milk, and others.
Will has been a swim, triathlon, track, and cross-country coach, a teacher, and a marketing account executive, as well as helped launch a retail enterprise in 2003. An avid triathlete, he has competed in over 60 multisport events, including Ironman Lake Placid in 2005, and has finished 15 marathons, including Boston five times. He has been on the board of directors of the Bicycle Coalition of Maine, and on the Executive Committee of PROPEL, the young members organization of the Chamber of Commerce. He was recognized by MaineBiz in 2007 as one of 10 people helping to shape the future of Maine's economy. In the off-season, Will enjoys shredding gnar on tele skis or a longboard in the waves at Higgins Beach, and launching new companies. He splits whatever time he has leftover between running, cycling, drinking coffee, debating politics, reading the news, and traveling. Twice a year he leads open-water swimming trips to the British Virgin Islands with Swimvacation. Once a year, on his birthday, Will runs his age in miles.
Will is also one of the co-founders of Be Epic Ventures - the brand behind The Epic Man. Click here to learn more...
(photo by Heather Perry Photo)
CONNECT with Will on LinkedIn, or by E-mail
Nicole Pisani - Logistics / Event Manager / Gets It Done
Nicole Pisani is a USAT Certified Race Director and an elite amateur athlete. She brings seven years of multisport experience to her role as Director of Operations at Tri-Maine, and since joining the company in 2007 Nicole has been influential in the successful execution of many of Maine’s premiere events. On race day, she can often be found with radio in hand, as she has a talent for orchestrating complex race day communications and ensuring athlete safety.
Prior to becoming a Tri-Maine team leader, Nicole earned her BS in Health Science from Keene State University and worked in various adventure-based retail positions. She has worked as a spinning instructor since 2000 and volunteered with Maine Handicapped Skiing at Sunday River over the past three winter seasons.
In addition to her position at Tri-Maine, Nicole coaches athletes of all abilities and focuses on beginning competitors looking to take their training to the next level. She holds a Level III USA Cycling certification and is currently working towards both her USA Triathlon Coaching certification and Level 1 New England Nordic Ski Association certification.
Nicole’s background and continued training as an athlete contribute to her success as an event director and coach. Since running indoor track and cross-country in college, she has competed in numerous events including Peaks to Portland, XTERRA, and the Pineland Farms 25k trail race. Her greatest accomplishments include qualifying for the Winter Triathlon World Championship in 2008 and the “Best of the US” amateur triathlon series; completing the Marine Corp marathon (her first) in under her goal time; and open water swimming in the Caribbean while on a Swim Vacation. She will compete in her first half-Iron distance race this year.
When not training, competing, or overseeing event operations, Nicole enjoys traveling and spending time with family and friends. She is passionate to be able to offer the community a way to pursue health and happiness and to be social with like-minded athletes.
Race day is something Nicole always looks forward to and she hopes to see you at the start line.
CONNECT with Nicole on LinkedIn or by E-mail