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~The Way Triathlon Should Be ~

Summer: Polarbear Tri | Pineland Farms Trail Festival | Pirate Tri | Urban Epic | Lobsterman Tri

Winter: Moonlight Climb | Polarbear 5K | Winter Tri

Tri-Maine Productions is a property of Willpower Enterprises, LLC.

Phone: 207-221-5420

Established in March, 2006, Tri-Maine Productions is the venture of Will Thomas, an experienced triathlete and race director, with years working to promote endurance athletics in Northern New England.

Tri-Maine Productions is an experientially-based, entreprenuerial company based out of Portland, ME. It was formed in response to the growing demand for high-quality multisport events in Maine. Tri-Maine Productions owns and/or manages a number of race properties, ranging in scope from local road races to highly complex triathlons with hundreds of competitors. Annually, Tri-Maine events attract over 3,000 athletes, 500 volunteers, and 5,000 spectators. Additionally, the company designs and maintains www.tri-maine.com, which features information about all the Tri-Maine races.

Tri-Maine Productions maintains a strong commitment to three core principles: Community, Sustainability, and Quality. These principles are reflected in every Tri-Maine event, as well as in the caliber of the staff. Tri-Maine is highly selective in terms of the properties it maintains, and the projects it undertakes. If you have an idea or would like to submit an event concept, please contact us. We are happy to discuss new opportunities.

Case Studies

The Lobsterman Triathlon - In 2005, the Lobsterman Triathlon was dead, after the founder decided not to continue producing it. Seizing the opportunity, Tri-Maine re-banded and re-launched the race in less than a year. In 2006, it attracted 400 competitiors. In 2009, the Lobsterman will be nationally recognized as a premier destination race, filling to capacity with 800 competitors. It brings economic stimulation to the Town of Freeport at a slow time of the year and is a truly community-oriented race. Tri-Maine owns the Lobsterman Triathlon.

Tri For A Cure - In 2007, Tri-Maine was approached by the Maine Cancer Foundation with the concept of an all-women's triathlon. Working together, they launched Tri For A Cure in August 2008. Although it was a highly complex event in a densely-populated area, it attracted over 400 participants and become one of the most successful fundraisers in Maine Cancer Foundation's history, generating over $250,000 in proceeds. In 2009, The race sold out in 30 minutes with 700 participants and raised over $400,000. Tri-Maine was contracted to support the logistics and execution of the event.

Will Thomas - Founder and Executive Director

Will is the founder and president of Willpower Enterprises, LLC, a cutting-edge marketing and production company with holdings in a number of industries related to mass-participatory sports. Willpower Enterprises represents the next-generation of the consumer experience - one that seamlessly fuses brands, communities, sustainability, charities, and culture in effective and exciting ways through sports and entertainment. Properties include: Tri-Maine Productions, Urban Epic, Mountain Epic, Warehouse Creative, Wine Flight, My Race World, LLC, The Lobsterman Triathlon, Buoy Line Apparel, and Epic Apparel.

Will has an extensive background in event management that has spanned over 7 years and 50+ races. An entrepreneur at heart, Will's career began when he organized the first PolarBear Triathlon as a senior at Bowdoin College in 2003. Under his direction, the PolarBear has grown from a grass-roots race of 75 participants to a highly complex event with over 550 athletes, 150 volunteers and two races happening simultaneously. Will graduated from Bowdoin with a double major in Government and Religion and a minor in Economics and entered the world of professional race management at age 23. Since then, he has been the director of many races throughout the Northeast, including:

The Lobsterman Triathlon - Freeport, ME (2003-2009)
The Zone Urban Epic Triathlon - Portland, ME (2007-2009)
The PolarBear Tri/Duathlon - Brunswick, ME (2003-2009)
The Men's Health Urbanathlon (Venue manager) - New York, NY (2006)
The Pirate Tri at Point Sebago Resort - Casco, ME (2009)
The Pineland Farms Winter Triathlon - New Glouster, ME (2009)
The Belgrade Lakes Triathlon - Belgrade, ME (2008)
The Scarborough Triathlon – Scarborough, ME (2008)
The Rangeley Oquossoc Mountain Pursuit - Rangeley, ME (2008-2009)
The Tri For A Cure - South Portland, ME (2008-2009)
The Bath Y-Tri - Bath, ME (2008-2009)
The CELT Challenge - Cape Elizabeth, ME (2005-2009)
The WildBear Triathlon - Poland, ME (2006-2007)
The Shipbuilders Triathlon - Bath, ME (2005-2007)
The Fireman Triathlon - Kennebunk, ME (2004-2005)
PolarBear 5k - Portland, ME  (2009)
Wine Flight 5k - Portland, ME (2008-2009)
Mountain Epic Trail Race - Sunday River, ME (2008-2009)
The Save our Swinging Bridge 5k – Topsham, ME (2004-2005)

Other current large-scale projects include Urban Epic Boston Triathlon, the Mayor's Cup Boston Crit Race, and Mountain Epic Sugarloaf/Sunday River.

Beyond race directing, Will has been a swim, triathlon, track, and cross-country coach, a teacher, and a marketing account executive, as well as helped launch a retail enterprise in 2003. An avid triathlete, he has competed in over 60 multisport events, including Ironman Lake Placid in 2005, and typically places near the top of the field. He is on the board of directors of the Bicycle Coalition of Maine, and on the Executive Committee of PROPEL, the young members organization of the Chamber of Commerce. He was recognized by MaineBiz in 2007 as one of 10 people helping to shape the future of Maine's economy. In the off-season, Will enjoys telemark skiing and launching new companies. He splits whatever time he has leftover between surfing, cycling, drinking coffee, debating politics, reading the news, and traveling.

Nicole Pisani
Director of Event Operations

Nicole Pisani is a USAT Certified Race Director and an elite amateur athlete. She brings seven years of multisport experience to her role as Director of Operations at Tri-Maine, and since joining the company in 2007 Nicole has been influential in the successful execution of many of Maine’s premiere events. On race day, she can often be found with radio in hand, as she has a talent for orchestrating complex race day communications and ensuring athlete safety.

Prior to becoming a Tri-Maine team leader, Nicole earned her BS in Health Science from Keene State University and worked in various adventure-based retail positions. She has worked as a spinning instructor since 2000 and volunteered with Maine Handicapped Skiing at Sunday River over the past three winter seasons.

In addition to her position at Tri-Maine, Nicole coaches athletes of all abilities and focuses on beginning competitors looking to take their training to the next level. She holds a Level III USA Cycling certification and is currently working towards both her USA Triathlon Coaching certification and Level 1 New England Nordic Ski Association certification.

Nicole’s background and continued training as an athlete contribute to her success as an event director and coach. Since running indoor track and cross-country in college, she has competed in numerous events including Peaks to Portland, XTERRA, and the Pineland Farms 25k trail race. Her greatest accomplishments include qualifying for the Winter Triathlon World Championship in 2008 and the “Best of the US” amateur triathlon series; completing the Marine Corp marathon (her first) in under her goal time; and open water swimming in the Caribbean while on a Swim Vacation. She will compete in her first half-Iron distance race this year.

When not training, competing, or overseeing event operations, Nicole enjoys traveling and spending time with family and friends. She is passionate to be able to offer the community a way to pursue health and happiness and to be social with like-minded athletes.

Race day is something Nicole always looks forward to and she hopes to see you at the start line.